Build Your Own Yardstick

Image by h.koppdelaney via Flickr

I don't know why, but it seems to me that the biggest wisdom you could ever find in business is to stay grounded. As for me, I have a very good friend in Slovakia who acts as a very solid filter for me when I get carried away. It's also interesting to see his reactions to my marketing experience from an engineer/developer/highly pragmatic person point of view. For example, I was explaining some business situation the other day and saying something along the lines of "it's my fault, i should have done X or Y". His reply? "you're in marketing, shouldn't you be blaming it on someone else?"

I find it painful to see how many misconceptions people have of marketing. On the other hand though, it really doesn't matter. I aim to produce results for our sales team and for the business at large, so it defeats the purpose to worry about misconceptions. I will keep doing what I do best, bringing projects to life, making good things happen. I firmly believe in making your own yardstick instead of trying to measure up to something other people imagine.

I also believe that my own yardstick is pretty tall. So if I can reach it, I'm sure other people will be happy too. It doesn't matter how many reference frames you have, some truths are absolute. Especially when those truths are measurable.